Naturalness is dead. Long live naturalness.

I was elated when I saw that Gian Francesco Giudice announced the “Dawn of the Post-Naturalness Era,” as the title of his recent paper promises. The craze in particle physics, I thought, might finally come to an end; data brought reason back to Earth after all.

But disillusionment followed swiftly when I read the paper.

Gian Francesco Giudice is a theoretical physicist at CERN. He is maybe